Promotion and Launching of products in Potential Marketplace

Learning Outcomes-

LO1 What role does marketing play and how it is related to the other functions of the organisation.

LO2 in what ways does organisation make use of the 7Ps of marketing mix so that overall objectives of the business can be achieved

LO3 Produce a basic marketing plan

First section

LO1 What role does marketing play and how it is related to the other functions of the organisation

Scenario

Consider that you are looking for the role of marketing officer trainee in Marks and Spencer and as a part of interview process, you are required to explain the term marketing and its role in the organisation. Also brief the inter relation of difference organisation functions with the marketing. This will be covered in the format of PPT-

• by including future and present aspects, brief the concept marketing
• discuss different marketing processes
• In the chosen organisation, what are the roles and responsibilities of the marketing function
• Interlinking of different functional departments of the organisation and the impact of same on organisation
• provide the critical evaluation of the value and importance that marketing provides to the organisation
• Conclude the same by including the importance of the effective relations among different functions of the marketing

Second section

LO2 in what ways does organisation make use of the 7Ps of marketing mix so that overall objectives of the business can be achieved

LO3 Produce a basic marketing plan

Scenario (Report and market plan)

By taking into account first section, the first objective that you have set is to research on the competition and along with this draft a marketing plan based on the research you made

Part A- it will be in the report format

Part B- A marketing plan with evidence

Part-A

Provide a comparative view on the usage of marketing mix 7Ps to planning process of the marketing for achieving the business objectives between your chosen organisation and competitor organisation

Here evaluation will be done on the marketing mix and its process in context to two chosen organisations.

Part-B

A well drafted marketing plan